- Rinnovare la Brand Identity di un’Azienda storica di un territorio vocato a un dolce food
La creazione di nuove family line di prodotto dove si sono andate a declinare le singole referenze, con applicazione di marchio rivisitato. Confezioni minimaliste, codici colore ben dosati, cromie eleganti per richiamare il fruitore sulla specialità di questo cioccolato artigianale, a brand Rossignotti.
Restyling di marchio aziendale. Il logo è parte della storia e la sua rivisitazione deve tener fede alla storia dell’impresa, fungendo da ponte tra il passato ed il futuro. In questo caso l’Azienda prevedeva la realizzazione di nuove e molteplici linee di prodotti. L’obiettivo era quello di svecchiare il marchio per renderlo più adeguato alle future applicazioni.
Studio&Tono
Via Abbeveratoia 85/b – Parma
Tel: 0521 995141
E-mail: info@studioetono.it
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